Salon Series 57: Process is the Product

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Quality of thought balances quality of execution.

While the designer’s brain churns with ideas and concepts, the hand simultaneously visualizes them. There is a conversation between head and hand, a constant process of articulation and iteration. Chance and accidental moves are key if one pays attention—a welcome diversion. Lucille Tenazas revisits the analog design projects she created as a student (some of which are now in Letterform Archive’s collection) and highlights the importance of Process—spelled with a capital “P”.