Renowned artist Gerard Huerta has applied the art of hand lettering across a diverse range of commercial industries over the past 50 years. From corporate logos and magazine mastheads to Swiss Army watch dials, movie titles, advertising, and record album covers, Huerta’s distinctive style has shaped visual culture.
Join us as we explore his creative process, from initial sketches to final inkings and color artwork. You’ll also gain insight into the evolution to digital tools and how this technological shift has transformed his approach to lettering and design.
Letterform Lectures are a public aspect of the Type West postgraduate program. The series is co-presented by the San Francisco Public Library, where events are free and open to all.