During this special Live at the Archive event, graphic artist Michael Schwab will showcase and discuss his uniquely bold approach to visual communication while unveiling his new book, Creating the Hero. He will share preliminary sketches, Polaroid photos of models, and behind-the-scenes stories of both successes and failures from his journey working with an extraordinary roster of clients, including Levi Strauss & Co., Amtrak, Winter Olympic Games, Pebble Beach, Robert Redford, and Golden Gate National Parks Conservancy.
For five decades, Michael’s work has helped define the visual culture of the American West by transforming cultural icons into enduring visual statements through dramatic silhouettes and powerful simplicity.
Copies of Creating the Hero will be available for purchase.