40 postcards featuring 20 picturesque storefront designs that once decorated the grand avenues of Paris
At the turn of the century, skilled artisans reimagined Parisian streets with glamorous signage and storefront displays. With elaborate designs, soft colors, and charming old-world lettering, they helped transform the city into the luminous metropolis of art and culture it is today. This elegant postcard set revives original inspiration from the painters’ treasured sourcebooks—and whisks you away to Belle Époque Paris.
Presented in a beautiful keepsake box, Boutiques Magnifiques features artwork from three of the gorgeous chromolithographic albums included in Letterform Archive Books’ Lettres Décoratives: A Century of French Sign Painters’ Alphabets. Inspired by a close study of the artists’ original designs, the whimsical hand lettering and ornamental flourishes of contemporary illustrator Laura Serra complement a delightful selection of works by Marc Bordère, Henry Guédy, E. Mulier, and others.