Morla : Design — For Modernism Gallery Signing
Note: This form is for those who plan to attend the Modernism Gallery signing on Saturday, October 24, 2020, 2:00 – 5:00 PM. Once you have placed your order, we will email to schedule your entry time.
If you would like a copy but are unable to attend the signing, please place your order here.
Morla : Design is a dynamic monograph spanning the 40-year career of Jennifer Morla, one of our most celebrated contemporary designers. With a preface by Paula Scher and a foreword by Erik Spiekermann, this book shares 150+ projects in print, branding, packaging, web, and retail store design, as well as offers a glimpse into Morla's creative process.
Printed in an edition of 120 copies, the deluxe edition has a sculptural vacuum-formed cover and a debossed clamshell box of soft vegan leather. Winner of the 2019 AIGA 50 Covers award, it is a covetable addition to any collector’s bookshelf.
The regular edition features a debossed vegan leather cover.
Both editions have fluorescent and metallic inks throughout, vellum pages printed in white ink, and neon bookmark ribbons and page edging.
Publisher: Letterform Archive
Publication date: September 2019
ISBN: 978-0-9983180-3-5 (deluxe); 978-0-9983180-2-8 (regular)
Size: 10 x 10 x 2.25 inches
Weight: 10 lbs
Page Count: 432 total pages (400 matte art + 32 vellum)
Image Count: 300
Printing: Printed in 8 colors throughout (CMYK with stochastic screening + 3 fluorescent inks + 1 metallic ink), with fluorescent page edging and 2 fluorescent bookmark ribbons
Deluxe binding: Hardcover with an innovative vacuum-formed front cover fit over a vegan leather case, all protected by a debossed clamshell box
Regular binding: Hardcover in debossed white vegan leather
Praise for Morla : Design
“There are designers who identify the culture of the period and adapt it to their own personal vision. They are the ones who transcend time but remain of the moment. There is no better example of this than Jennifer Morla, which this book clearly demonstrates.” — Paula Scher, award-winning graphic designer and partner at Pentagram
“Great ideas beautifully visualized: that is Jennifer’s work in a nutshell. Her work displays an intellectual curiosity expressed in sensual, exciting type and images.” — Erik Spiekermann, renowned type designer and founder of MetaDesign and FontShop
"I surmise that most designer monographs end up as anonymous bookshelf space holders. Maybe the lucky ones become reference books in studios and libraries. But Jennifer Morla’s book will also serve as a formidable coffee table book. It is artful, elegant, provocative, lively, smart: quintessentially modern. You can open it up randomly to any page and find some compelling visual narrative or message. Morla’s work is impossible to reduce to a style or formula as it encompasses numerous media and industries. Both fashionable and classic, this book will have a great shelf life, wherever it ends up."
— Rob Forbes, founder of Design Within Reach
"Jennifer Morla's creativity is bold and brilliant. Seeing the body of her work (so far) presented in such a stunning book is truly a gift to the senses." — Tiffany Shlain, Emmy-nominated filmmaker and founder of the Webby Awards
About the Author
Jennifer Morla (author and designer) established Morla Design as a multidisciplinary design firm encompassing identity, packaging, print, animation, retail, and trade environments when she was just 28 years old. With more than 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the recipient of design’s most honored accolades: The Cooper Hewitt, Smithsonian National Design Award and the AIGA Medal. Her work has been published extensively — most notably in Meggs’ History of Graphic Design — and has been acquired for the permanent collections of the MOMA, the SFMOMA, the Smithsonian Museum of American Art, the Denver Art Museum, and the Library of Congress. Morla is an elected member of Zurich-based Alliance Graphique Internationale (AGI), and she has served on the National Board of AIGA and acted as chair of SFMOMA’s Architecture and Design Forum. She taught senior-level design for more than 20 years at California College of the Arts.