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Morla : Design is a dynamic monograph spanning the 40-year career of Jennifer Morla, one of our most celebrated contemporary designers. With a preface by Paula Scher and a foreword by Erik Spiekermann, this book shares 150+ projects in print, branding, packaging, web, and retail store design, as well as offers a glimpse into Morla's creative process. Printed with fluorescent and metallic inks, with a debossed case wrapped in vegan leather, Morla : Design is an art object in its own right.
Praise for Morla : Design
“There are designers who identify the culture of the period and adapt it to their own personal vision. They are the ones who transcend time but remain of the moment. There is no better example of this than Jennifer Morla, which this book clearly demonstrates.” — Paula Scher, award-winning graphic designer and partner at Pentagram
“Great ideas beautifully visualized: that is Jennifer’s work in a nutshell. Her work displays an intellectual curiosity expressed in sensual, exciting type and images.” — Erik Spiekermann, renowned type designer and founder of MetaDesign and FontShop
"I surmise that most designer monographs end up as anonymous bookshelf space holders. Maybe the lucky ones become reference books in studios and libraries. But Jennifer Morla’s book will also serve as a formidable coffee table book. It is artful, elegant, provocative, lively, smart: quintessentially modern. You can open it up randomly to any page and find some compelling visual narrative or message. Morla’s work is impossible to reduce to a style or formula as it encompasses numerous media and industries. Both fashionable and classic, this book will have a great shelf life, wherever it ends up."
— Rob Forbes, founder of Design Within Reach
"Jennifer Morla's creativity is bold and brilliant. Seeing the body of her work (so far) presented in such a stunning book is truly a gift to the senses." — Tiffany Shlain, Emmy-nominated filmmaker and founder of the Webby Awards
About the Author
Jennifer Morla (author and designer) established Morla Design as a multidisciplinary design firm encompassing identity, packaging, print, animation, retail, and trade environments when she was just 28 years old. With more than 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the recipient of design’s most honored accolades: The Cooper Hewitt, Smithsonian National Design Award and the AIGA Medal. Her work has been published extensively — most notably in Meggs’ History of Graphic Design — and has been acquired for the permanent collections of the MOMA, the SFMOMA, the Smithsonian Museum of American Art, the Denver Art Museum, and the Library of Congress. Morla is an elected member of Zurich-based Alliance Graphique Internationale (AGI), and she has served on the National Board of AIGA and acted as chair of SFMOMA’s Architecture and Design Forum. She taught senior-level design for more than 20 years at California College of the Arts.